Challenge:
Drive awareness for one of the iconic Arm & Hammer key oral care products, the Arm & Hammer SpinbrushTM Toothbrush.

The marketplace result:
For more than three decades, we’ve partnered with Arm & Hammer. The brand spans 13 different aisles in the supermarket — and millions upon millions of shopping carts — having us involved in many product launches and promotions. For the Arm & Hammer SpinbrushTM Toothbrush holiday campaign, we channeled an insight that the product is a stocking stuffer and turned it into heart-warming communication across TV and digital channels.

Advertising • Digital • Integrated Cross-Channel Marketing • Television Commercial • Social Media • Website • Email • Analytics • Photography