Challenge:
Provide a more relevant consumer experience by re-visiting the creation and management of print circulars, starting with the Holiday Black Friday standard circular.

The marketplace result:
We partnered with Lowe’s to create a new solution for their circulars. By using best practices throughout the process, we increased efficiency while elevating design and consistency. We applied a new visual and branded creative layer, and Lowe’s empowered us to conduct asset management and production. New seasonal styles and graphics were built into the design process for the year, and for this case Black Friday had its own sub-seasonal graphics that fit seamlessly into the design.

Retail • Print • Promotion • In-store • Circular • Catalog • Direct Mail • Photography • Video