Challenge:
Launch the brand’s two unique NYC locations with a credible, compelling presence among DIY and professional customers in Manhattan.

The marketplace result:
We partnered with Lowe’s and put a stake in the ground around the challenges of home improvement tasks in New York City; aging infrastructure, complicated regulations and tight urban living spaces. The campaign materials were designed to first attract local experts and influencers, then drive consumer traffic in-store by demonstrating the brand’s design savvy and practical knowledge of New York City.

Retail • Print • Promotion • In-store • Circular • Catalog • Direct Mail • Photography • Video