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Consumer Brand Advertising
Building advocacy for an all-time great challenger brand
Challenge:
Show how consumers have found inventive ways of using the product to improve peoples lives and channel this into inspiration.
The marketplace result:
We partnered with the Oxi-Clean™ brand team to accelerate their growth by amplifying the voices of those who’ve used the products and have been blown away by the results. Turning them from advocates to brand evangelists.
Advertising • Digital • Integrated Cross-Channel Marketing • Television • Social Media • Website • User-Generated Content • Mobile • Photography • Commercial